How is Frankie different from a call center like AnswerForce or Ruby?

Frankie is an AI receptionist, not a human call center. You pay $0.50–$1 per call instead of $1.85–$9.78. No 90-day commitments, no setup fees, no per-minute overage. Frankie is trained specifically on HVAC, plumbing, and roofing intake.

Will it sound like a robot?

No. Frankie uses a natural voice and a contractor-specific intake script. Play the demo on the site to hear a real call.

How fast do I get the lead text?

Within seconds of the call ending. You get the caller's name, number, address, problem, and a Hot lead or Emergency tag if it qualifies.

Built for HVAC, plumbing & roofing

Every call answered.
Every lead captured.

Frankie is the AI receptionist that picks up your phone 24/7, captures the customer's name, address, and the job they need, and texts you a recap before the call even ends. No more missed calls. No more voicemails homeowners ignore.

See pricing Listen to a real call

24/7

Live coverage

<30s

Recap text to you

Per missed call

HVAC technician standing beside a service van in a residential driveway

“ The average HVAC business misses 22% of inbound calls. For a $150 service call, that's six figures of lost revenue a year — sitting in voicemail. ”

How it works

Three things happen the moment a customer calls.

Frankie picks up before the third ring.

No "press one for service." Frankie greets the customer by your business name and asks the right questions in the right order — like a receptionist who actually trained in your trade.

Lead details get captured and verified.

Name, callback number, service address, ZIP, and what they need — all captured during the call, with Frankie reading back the phone number digit by digit so you never get a wrong number on a hot lead.

You get a text within 30 seconds.

A clean, human-readable recap lands on your phone tagged HOT LEAD EMERGENCY or PRICE SHOPPING so you know whether to drop everything or finish your sandwich.

Listen in

This is a real Frankie call. Same script your customers will hear.

45 seconds. A homeowner with a broken AC in July. Notice how Frankie reads the phone number back digit-by-digit — that's the part that kills wrong-number callbacks.

Inbound call — "AC stopped working"

0:00 / 0:45

The voice you're hearing is the actual production model. Caller and business name in this demo are fictional.

A typical Tuesday

What Frankie actually does between 7am and 7pm.

One day in the life of a two-truck HVAC shop running on Core. Names are representative — the workflow is real.

7:42 AM

Frankie picks up while the owner is still loading the van.

A homeowner calls about a frozen line set. Frankie greets her by the business name, collects address + ZIP + callback number, asks two qualifying questions, and texts the owner before he closes the truck door. Tag: HOT LEAD
10:18 AM

Three calls land while the tech is in an attic.

Two are price-shoppers asking for an over-the-phone quote. Frankie politely declines to quote, captures the job details, and tags them so the owner can follow up at lunch instead of dropping his wrench. Tag: PRICE SHOPPING
1:04 PM

An emergency hits at lunch.

A commercial customer's rooftop unit is down in 94° heat. Frankie reads the callback number back digit-by-digit, flags the call EMERGENCY, and the owner reroutes a tech from a tune-up to the rooftop within nine minutes of the call hanging up. Tag: EMERGENCY
6:51 PM

After-hours calls keep getting captured.

Three calls come in between 6pm and 10pm. Frankie books two service windows for the next morning and sends a clean recap thread so the morning starts with a full schedule, not a voicemail backlog.
End of day

11 captured leads. Zero missed.

Same crew. Same trucks. Same phone number. The only thing that changed is who picks up when the team can't.

Do the math

How much are missed calls costing you?

Most trades businesses don't actually know. Adjust the sliders to your numbers and find out.

Calls per week 40

5200

% of calls you currently miss 22%

5%60%

Avg revenue per booked job $450

$100$3,000

% of missed callers who book if you reach them 35%

10%80%

How Frankie stacks up

Most answering services charge per minute. Frankie doesn't.

Published pricing for comparable plans, side by side. Numbers reflect publicly listed rates at the time of writing.

	Frankie Core — $1,500/mo	AnswerForce $349/mo entry	Ruby $395/mo entry	Smith.ai $300/mo entry
Billing model	Flat monthly	Per minute	Per minute	Per call
Included volume	Unlimited calls	200 minutes	100 minutes	30 calls
Overage cost	$0	$1.85–$2.00 / min	$3.39–$4.90 / min	$2.40–$9.78 / call
Setup fee	$0	$75 (entry plan)	$0	$0
Commitment	Month-to-month	90-day minimum	Month-to-month	Month-to-month
24/7 live coverage	Yes	Yes	Yes	Yes
Trained on HVAC / plumbing / roofing intake	Yes — trade-specific scripts	Generic receptionist	Generic receptionist	Generic receptionist
SMS recap < 30 seconds	Yes — before the call ends	Post-call email or SMS	Post-call email or SMS	Post-call email or SMS
Hot lead / emergency / price-shopping tagging	Yes	No	No	No
A2P 10DLC carrier registration	Included	N/A	N/A	N/A

Pricing references: Smith.ai, Ruby, and AnswerForce as published. Per-minute services bill rounded-up increments, so real-world cost typically runs higher than the listed entry rate.

Pricing

Pick the plan that matches where you are right now.

No setup fees. No per-call charges. Cancel anytime — we'll port your number back to your old answering service the same day.

Wedge

$297 /mo

The "try it without thinking about it" plan. Frankie answers overflow and after-hours calls on a forwarded line.

Up to 100 calls / month
After-hours + overflow coverage
SMS recap to one owner phone
Standard greeting script
Email support

Start with Wedge

Things people ask before they sign up.

Does Frankie sound like a robot?

Listen to the demo above — that's the production voice. Most homeowners don't realize it's AI until you tell them. The few who do figure it out tell us they prefer it to a voicemail.

What if Frankie can't answer a question?

Frankie is scoped to do one job well: capture the lead and hand it to a human. Anything outside that — pricing on a specific job, technical questions, scheduling a specific window — she says "the owner will call you back inside an hour" and texts you the context. That's by design.

How does the phone number work?

Two options. You can forward your existing business line to Frankie's number (one click in your carrier app), or we port your number directly. Either way you keep the number your customers already know.

What if I want to listen back to a call?

Every call is recorded and transcribed. You can read or play back any call from your dashboard. Recordings are stored encrypted and never used to train models.

Can I cancel?

Yes, any time, no contract. We'll port your number back to your old answering service the same day you ask.

Your next customer is about to call.

Make sure someone picks up.

Get Frankie

Every call answered. Every lead captured.